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RM Easimaths

The brief was to update some fairly dated lead characters that featured in an old version of EasiMaths.

We wanted a style that was edgy but also friendly enough for younger kids. These characters took a few iterations to get right but I wanted to make sure that we had the right balance and that they wouldn't date. Some fairly obvious Kung Fu Panda inspiration as well as the awesome Elliot Kid.

Client/Company
RM Lightbox

UX&D Team
Robin Gibson (Mid Designer/illustrator)
Chris Bowers (Interaction Lead)

Role
Illustration & Art Direction

Links
RM Easimaths

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Snap: Enthusiastic, energetic sport fanatic.

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Stripe: Steve Irwin type of explorer, spends most of his time outdoors.

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Scuba: Bit twitchy, full of pop.

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Squirt: Laid back but is critical of rubbish comics.