BBC

It wasn't the most exciting piece of design work I've ever done but it was functional and did what you would expect. The issue was that during guerilla testing with parents we would continually hear remarks of "its good... but... I wouldn't do it...."

As with most elegant ideas, it seems so obvious now but I have to give credit to Andy and Joe. They spotted the opportunity, and simply asked the question "what if the children could do the downloading?"

Andy and Joe did an amazing job of wireframing the journey whilst I was on paternity. Once I came back we worked together to bring it all to life. I remember there was a buzz of excitement around the office when we demonstrated the prototype for the first time. One of those "aha" moments where you realise you've found the right way.

During lab sessions, the design worked well so we set about developing that alongside a new accessibility mode that enabled screen readers to access all the content.

Our team created a solution that was incredibly creative, joyful and simple to use. Choosing a story to download was as simple as picking a cloud in the library, a rainbow would inform the user it was downloading, the cloud then rain’s into the book once the story is installed.

The beauty of the design is that now I find it impossible to think of another way this could possibly be done. The app went onto receive a BAFTA nomination.