New digital journey
My first project as a contract designer after leaving the BBC. I joined Zuto to help them improve their user experience from the ground up.
It was an incredible opportunity but also came with its own pressures. The scope and demands of the project meant I needed another senior onboard. I looked to get Ryan involved and alongside Ellen we got to work.
The product team at Zuto had a vision to reimagine the Car Buying Experience for consumers however they felt they had reached the end of the road with their current site. Optimisation had been done with regular A/B testing but the product team didn't feel they were seeing significant enough improvements for a company with huge ambitions. There was also a nagging concern that their brash and bold art direction may be putting some customers off from a great car buying experience.
Robin Gibson (Acting Head of UX/Snr Designer)
Ryan Hussey (Snr Designer)
Ellen Setterfield (Junior Designer)
I worked from concept and discovery to finished product