RM
Easimath
The brief was to update some fairly dated lead characters that featured in an old version of EasiMaths.
We wanted a style that was edgy but also friendly enough for younger kids. These characters took a few iterations to get right but I wanted to make sure that we had the right balance and that they wouldn't date. Some fairly obvious Kung Fu Panda inspiration as well as the awesome Elliot Kid.
SOFTWARE USED
I worked from concept and discovery to finished product
Adobe Illustrator
Adobe Photoshop
TIMELINE
April 2009
April 2010
LINKS
Lion print (one of three)
Crocodile print (one of three)
Set of three Princess and the Frog prints
Close up of frog print